![]() Chan Kim and Renée Mauborgne is underlined by descriptions of the success stories of many companies who have implemented blue ocean strategies. ![]() ![]() It is about getting “out of the red ocean of bloody competition and into a blue ocean of uncontested market space characterised by new demand and strong profitable growth”. Would you rather operate in a highly competitive market or in one free from competition? That’s the question posed by the book Blue Ocean Strategy. But what is it all about and what are the important lessons we can learn as business leaders looking to forge our own strategic direction and succeed?
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